A selection of recent projects that reflect my approach to creative leadership, brand consistency, and content execution. My role varies by project – from hands-on design and editing to full creative oversight, systems development, and team collaboration.
CESD National Conference Branding
Designed and managed all visual assets, website layouts, email campaigns, and print materials for a national education conference. Ensured visual consistency across web, social, and in-person experience.
Tools: Adobe Illustrator, WordPress, Constant Contact, Cvent
Bird Store Update
Redesigned product displays to drive engagement and repositioned underperforming SKUs. Led visual content development for seasonal campaigns, updated website graphics, and managed Instagram content and community.
Tools: Adobe Photoshop, Adobe Express, Retail Layout Strategy
Nature-Inspired Podcast Launch
Let branding, audio editing, and social content for a podcast focused on nature and mental wellness. Created visual identity, episode layouts, and promotional clips.
Tools: Adobe Audition, Premiere Pro, After Effects, Illustrator
DoodyCalls Training System Redesign
Developed and implemented standardized training materials and workflows that cut onboarding time by 50%. Improved internal brand consistency and field communication.
Tools: Adobe Illustrator, WordPress, Constant Contact, Cvent
Freelance Visual Campaigns
Led branding, audio editing, and social content for a podcast focused on nature and mental wellness. Created visual identity, episode layouts, and promotional clips.
Created short-form video, branded graphics, and microsites for small businesses and non-profits. Managed timelines, revisions, and final delivery.
Tools: Adobe Photoshop, Premiere Pro, WordPress, Social Media